Qwerty Phone (Global market)
QWERTY phone for LG Global lineup
The project brief was to create a QWERTY keypad phone for the LG Global lineup targeting the young college students with heavy texting requirements. The phone also needed to have easy shortcut multimedia keys. his was a quick 2 week styling project done in LG Electronics Seoul under the guidance of Korean Designers. The project was an immense learning experience where I got to match pace with quality of design. Extreme attention to ergonomic details of QWERTY keys and CMF were a few highlights of the project.
The product was launched in 2013 in South Asian and Latin American market.
CATEGORIES
Industrial Design
ROLE
Design Research, Sketching, 3D Modeling, Rendering
GUIDE
Philip Lee, Ho Cho Lee
